4th of July with 421

Here we go San Diego, the biggest and best day of the year for us! Well, traditionally that was the case and now with no boozing on the beach who knows what is going to take shape. I know where i will be .... on the rooftops of downtown hanging with dj theron by the pool at Ivy during the day and then mr. chris clouse's debut dj set as FORT WAYNE on the Stingaree roof at night! Oh ya, we also have our good friend bad boy bill rocking broadway on the 3rd! Gonna be a great weekend! Be safe and Happy 4th of July!

The Mansion

Not very often the chance to hang out & party at the Playboy Mansion comes around . . . so when the opportunity presented itself I had to go see what it's all bout! Our friends from Partying for a Purpose and It's all About the Kids were throwing there annual charity bash. Amazing Job Angela, thank you! I gotta tell ya its all a little smaller than it seams on TV but it was mad cool to check out all the different spots on the property like the zoo, the game room and of course the famous grotto! We all had a great time for a great cause and maybe one day i'll get to go back and hang with Hef! me posing with two hot yellow bunnies!
my favorite of all the animals was this dude!
the fortune family in front of the grotto!

ABOUT FORTUNE 421

FORTUNE INDUSTRIES
“Spread a fortune of love and life” - This is our motivation, our passion and our mission! Based out of San Diego, Las Vegas & Miami, Fortune Industries is a Music, Clothing, and Event Company that truly believes that a fortune of family, friends and love is what really makes us rich. This core value is driven through our events, music and even our clothing. As we continue to grow we continue to share the fortune through our charitable efforts towards homeless teens. Recently reaching the 3 year mark our young company is excited to keep learning, making friendships and expanding our business in all of our industries.

FORTUNE 421 CLOTHING - A premium contemporary fashion line that is inspired by the crossing of the beach and urban elements. Each garment has creative designs partnered with unique appliqués and screens that set apart this lifestyle brand from others. Being identified as the nightlife uniform is just one of the many compliments as Fortune shirts are being spotted on world renown dj’s, promoters, VIP hosts & bartenders alike! After successful tradeshows at ASR and United in Las Vegas, the clothing line will next be looking towards Agenda to push the line to grow on the retail level.

FORTUNE MUSIC - A record label that strives to be at the forefront of the funky electro house sound around the globe. Coming off its second successful Winter Music Conference the record label is growing and working closely with several talented artists including Scooter & Lavelle, Scotty Boy, Charles Feelgood and Donald Glaude. Our releases are found on Beatport and itunes among other popular download sites. Our resident DJ’s Chris DeVoy, Sanjay, G*Roy & Theron continue to hit the club circuit and are heating up the west coast so keep an eye out for them!

421 EVENTS - A production company that supports the bigger picture of nurturing the clothing line and record label to grow. Beginning from the need to have a gathering place with friends to check out new gear and dance the night away the Fortune events have gained popularity across the country. Weather its at the Clevelander in Miami for WMC, Vegas at the Hard Rock pool for MAGIC week, or hometown San Diego for our Marriott New Years party the Fortune Family always provides a high energy memorable experience! It is the synergy between the fashion, music, and quality of people that keeps everyone asking for more!

FORTUNE THE KIDS - A non-profit organization that enhances the lives of the less fortunate youth of America. Donating funds to the Stand Up for Kids Organization to help homeless teens and street kids get back on track has become an integral part of the companies operations. The charitable efforts to share the fortune come from our heartfelt philosophy of giving back & paying it forward. Our vision is to lead by example with our donations and fundraising efforts so that we may influence others to give the gift of fortune to those in need. Spreading the Fortune is not just a phrase but a way of life!

ELEVATION PARTY - The concept behind the Elevation Party is to bring a highly energized event full of music, fashion, and sunshine to multiple cities across America. It is named after our philosophy of taking everything we do in life to the next level by doing it better than the rest. Each year the first Elevation Party will kick off during Winter Music Conference and will continue to take place through out the summer in San Diego and Las Vegas. Always an outdoor party the Elevation tour will bring together unforgettable Fortune Music artists and showcase some of the countries hottest fashion from Fortune 421 Clothing. Come see what the next level is all about at the next Elevation Party!

FORTUNE ABC NEWS SPOT

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421 BLOG NATION

Welcome to Fortune 421 Blog Nation! Come here to find out all the news about Fortune 421 Clothing, Fortune Music, and 421 Events from the Fortune Family. We will do our best to make weekly posts about all our new threads, new tracks, new gigs, and new adventures as we keep you in the loop and give you a behind the scenes look into Fortune Industries.

Thank you to all of our family, friends & fans for your continued support as we couldn't be here today with out you! Much Love, Jason Herrick